Field notes The Energy Transition for the Rest of Us

Catalyst N° 086 of 125 13 Nov 2025

Driving down the cost of green hydrogen

with Raffi Garabedian, co-founder and CEO, Electric Hydrogen

In this note
  1. 01The question
  2. 02The answer
  3. 03The argument
  4. 04What you need to know first
  5. 05Details worth keeping
  6. 06Claims worth citing
  7. 07Where it’s contested

The question

Green hydrogen’s hype cycle collapsed because the stuff cost far too much. What would actually make it cheap enough to beat the fossil-derived molecule it is supposed to replace?

The answer

Cut the capital cost of the electrolyzer roughly in half. Garabedian splits today’s cost of green hydrogen about evenly between the electricity going in and the capital charge on the plant, and says both halves moved the wrong way over the past few years. Power prices rose for reasons the hydrogen industry cannot control and he expects them to stay high, so capital cost is the half worth attacking. He does not claim the job is done: his company’s current offer is under $900 per kilowatt, and the figures that actually reach fossil parity depend on a $600 target it has not reached.

03The argument

Start with the number that broke the hype. A kilogram of green hydrogen made in Southern Europe today runs roughly $6 unsubsidized, and that splits about evenly into the power consumed and the cost of carrying the capital that built the plant. Both halves got worse. On power, a firm green purchase agreement in West Texas that would have cost about $35 per megawatt-hour three years ago now runs $65 or more, which Garabedian attributes to surging electricity demand, most notably from data centers, and which he says is happening in cheap-power regions worldwide rather than only in the US. On capital, something genuinely strange happened: costs went up in an industry that was supposed to be descending a learning curve. Plants promised at around $1,500 per kilowatt by the large Western suppliers now land above $3,000 per kilowatt once a construction contractor has built them into a finished project. He offers two causes and is careful about the first: the aggressive forecasts were probably believed by the companies making them rather than dishonest, and simply turned out to be very hard to hit. The second is commodity inflation in the steel, titanium and nickel that electrochemical plants are made of.

Asked which half really burst the bubble, he says they are equally responsible. The asymmetry is not in the blame but in what can be done about each. He treats the power price increase as inevitable and even welcome, a consequence of an economy converting to electricity that will pull an enormous buildout of green generation behind it and eventually produce a more liquid market for renewable power and renewable molecules. Capital cost is the one he says the industry can and should work on, and if it stays where it is, the sector does not climb out of the trough.

That sets up the mechanism the episode turns on. Kann raises a claim he has heard repeated and does not trust: that a cheap enough electrolyzer lets you sidestep expensive power entirely, throttling production up and down and buying only when prices are low. Garabedian endorses it without qualification and then puts arithmetic under it. At roughly $3 per watt of capital cost, which he says is what the large incumbents offer, running at a 33% capacity factor loads so much capital charge onto each kilogram that you cannot afford to pay anything meaningful for power at all. Halve that to $1.25 or $1.50 per watt and the same strategy works, because you can buy at momentary prices below $15 per megawatt-hour and still land a cost-effective product. Kann then presses the catch: a deliberately low capacity factor means you need a great many machines to make any volume, which he says makes him somewhat more bearish near term. Garabedian’s answer moves the trade-off rather than denying it. At the $600 per kilowatt his roadmap targets, you do not need rock-bottom power at all; a 40 to 45% capacity factor with power at up to $35 per megawatt-hour gets hydrogen under $3 a kilogram. Every clause of that sentence is conditional on hitting the target.

What counts as cheap enough is then a question about geography rather than technology. Unsubsidized gray hydrogen from natural gas runs $1.50 to $2.00 a kilogram and will probably stay there while gas is plentiful. Price the carbon and the fossil molecule moves: at the carbon prices he cites for Europe and California, the equivalent cost lands between $3.50 and $4.00. So fossil parity is a $2 target in one place and a $4 target in another. He explicitly declines to build a business on that difference. Green premiums do exist today in the US and the EU and are funding real projects, but he compares them to the ones he watched in solar, where trimming the premium even slightly moved the whole market, and says he would not bet on their durability. What he will bet on is a market where green is incidental. Brazil is his worked example: a large agricultural exporter with no natural gas of its own, importing over 90% of its nitrogen with Russia as its largest supplier, paying a logistics-inflated and volatile price for it. Taking the ten-year average of about $600 a ton as the bogey, Electric Hydrogen’s analysis puts its own equipment at roughly $700 to $750 a ton of ammonia today on Brazil’s largely green grid and cheap inland power. That is not parity, but he calls it not a huge stretch from it, with cheaper-than-fossil arriving in the early 2030s if the technology roadmap and continued wind and solar cost declines both land. The buyer in that story is not paying for decarbonization. They are paying for domestic supply of a critical input, with green as the icing rather than the cake.

04What you need to know first

Levelized cost of hydrogen
The all-in cost per kilogram, combining the power consumed with the capital charge on the plant. Beware the units: the guest moves between dollars per kilowatt and dollars per watt for the same quantity, so $1,500 per kilowatt and “a buck fifty a watt” are one number.
Capacity factor
The share of the time a plant actually runs. Dispatchable electrolysis deliberately runs low, which is cheap on power and expensive on capital, because the same plant cost is spread over fewer kilograms.
Gray, green and blue hydrogen
Gray comes from natural gas with the emissions released, green from electrolysis using renewable power, blue from gas with the carbon captured. “Fossil parity” means matching gray on price.
Ammonia
Hydrogen combined with nitrogen. It is the largest existing use of hydrogen and the foundation of all synthetic nitrogen fertilizer, which is why a hydrogen company ends up talking about Brazilian agriculture.

05Details worth keeping

  • Kann’s opening diagnosis of the bust has three parts: delivered cost from the first wave of projects was far too high, which he calls by far the most important; some target markets such as light-duty transport and building heat never made sense; and the green premium proved less durable, scalable and large than advertised.
  • The existing markets are the target, not new ones. Ammonia and refining are each on the order of tens of millions of tons of hydrogen a year and already exist. Garabedian says new markets will emerge and names two, hydrogen-based direct reduced iron for steel, and shipping, which he flags explicitly as a bet he might be wrong about.
  • Electrolysis is about 70 to 75% efficient, and Garabedian makes the point that the power is not lost but carried chemically as hydrogen.
  • Electric Hydrogen sells plants rather than components, and its quoted cost covers “major assemblies,” meaning everything except hydrogen storage and some basic equipment.
  • The near-term plan is unglamorous: five years of tactical, one-off, policy-driven projects in places like Europe that have the frameworks for it. Scale from those is what unlocks markets like Brazil, and he names India as another with a similar fact pattern where the problem solved is geopolitical as well as economic.
  • On where the hype cycle sits, he declines to say whether this is the bottom. It feels to him like gradual emergence, with the caveat that climbing out of a trough of disillusionment is slow and long.
  • Both speakers land on the same generalization, that being green is now insufficient on its own and needs a non-green benefit attached. Kann calls it more true than two years ago but not universal; Garabedian says he thinks it is close to universal, with China the possible exception.
  • The company’s first plant was under construction in West Texas at the time of recording, described as going extremely well. It was not yet operating.

06Claims worth citing

All figures as stated on 2025-11-13. Power prices, commodity prices and electrolyzer quotes all move quickly, and the forward figures are targets rather than results.

  • Green hydrogen in Southern Europe today roughly $6 per kilogram unsubsidized, split about 50/50 between capital and power. Garabedian
  • Electrolysis roughly 70 to 75% efficient. Garabedian
  • Firm green power purchase agreement in West Texas: about $35 per megawatt-hour three years ago, $65 or more today. Garabedian
  • Large Western suppliers’ electrolyzer plants: early promise around $1,500 per kilowatt, now over $3 per watt, meaning above $3,000 per kilowatt, as built into a finished project by a construction contractor. Garabedian
  • Electric Hydrogen’s own major assemblies: from roughly $1,200 per kilowatt to under $900 today, about a 30% decline over three and a half years, with a target of $600 per kilowatt in the coming years. Garabedian, about his own company
  • At $600 per kilowatt: 40 to 45% capacity factor, power up to $35 per megawatt-hour, hydrogen under $3 per kilogram. A target-conditional figure. Garabedian
  • At about $3 per watt and a 33% capacity factor you cannot afford to pay anything meaningful for power; at $1.25 to $1.50 per watt, buying below $15 per megawatt-hour works. Garabedian
  • Unsubsidized gray hydrogen $1.50 to $2.00 per kilogram, varying with location and gas price. Garabedian
  • Carbon prices over $100 per ton in Europe and around $80 per ton in California put the fossil molecule at $3.50 to $4.00 per kilogram, which he calls fossil parity accounting for carbon. Garabedian
  • US tax credits stated as “$75 or $85 a ton” applied to green and blue hydrogen respectively, via two provisions he names only by number. The units and the pairing are loose in the source and the provisions are never explained on air, so check before quoting. Garabedian
  • Ammonia production about 180 million tons a year, equivalent to about 30 million tons of hydrogen; refining roughly another 30 million tons; together 10% or more of global total primary energy. Garabedian
  • A $70 billion annual industrial market for hydrogen today, predominantly petrochemicals and ammonia. Kann
  • Brazil: agricultural exports about 20% of GDP and about 50% of exports; over 90% of nitrogen imported, largest partner Russia; fertilizer at $450 to $475 a ton today against a ten-year and twenty-year average near $600; grid around 90% green; inland power $30 to $35 per megawatt-hour. Garabedian
  • Electric Hydrogen’s modeled Brazilian case: roughly $700 to $750 per ton of ammonia today, below fossil cost in the early 2030s. Garabedian, about his own company’s analysis

07Where it’s contested

  • Achieved versus targeted is the distinction to hold onto. Under $900 per kilowatt is what the company offers now. The $600 figure is a roadmap target, and the under-$3-per-kilogram hydrogen, the 40 to 45% capacity factor and the $35 power price are all attached to it rather than to the current product.
  • The two capital cost figures are not defined the same way. His own number covers major assemblies and excludes hydrogen storage and some basic equipment. The over-$3-per-watt incumbent number is described as a fully constructed project built by a construction contractor. Neither speaker reconciles the scopes, so the claim of being well below half the incumbents’ cost rests on a boundary that is never stated in like-for-like terms.
  • Host and guest weight the two cost halves differently. Garabedian says capital and power are equally responsible for the bust, with capital merely the half the industry can act on. Kann later recaps the conversation as getting cost down being primarily a matter of bringing capital cost down, and Garabedian does not correct him. The guest’s own ranking is the one to carry.
  • They also differ on where power prices go. Kann assumes the increase levels off and eventually reverses. Garabedian calls it inevitable and a good problem to have, and builds his case on it persisting. Neither argues the point out.
  • Kann’s objection is left partly open. He points out that dispatchable electrolysis means low capacity factors, so making volume requires a lot of machines, and says this makes him more bearish near term. Garabedian answers by raising the capacity factor his target cost allows rather than by addressing the unit-count problem directly.
  • Green premium durability is explicitly uncertain. He calls the next five years very difficult to predict given the state of US energy and climate policy, and says he would not bet on premiums staying high or stable. The whole argument for subsidy-free parity follows from that refusal.
  • The Brazil case is analysis, not a built plant. It is presented as market modeling the company has done, in a market where he says it has only dipped a toe in the water.

Cite as: “Driving down the cost of green hydrogen,” The Energy Transition for the Rest of Us, note on Catalyst with Shayle Kann, November 13, 2025. CC BY 4.0. View the Markdown