Steel For Fuel N° 024 of 56 3 Oct 2024
The Age of FFOAK and The Better Mousetrap Fallacy
by Andy Lubershane, Partner and Head of Research, Energy Impact Partners
In this note
The question
Now that climate tech has plenty of promising technologies, is inventing more of them still the best use of capital?
The answer
Mostly not. The binding constraint has moved from invention to financing the first few commercial-scale plants, and the sector’s history says learning curves on existing technology beat most challengers. He argues a new approach is worth backing only when it is dramatically better on fundamentals, opens a market the incumbent cannot enter, or integrates existing technology into a new product, and he is explicit that this is not a universal rule.
03The argument
He starts by rewinding about twenty years, and the point of the history is who actually drove progress. The venture capital of that era, retrospectively called Clean Tech 1.0, produced a few modest financial winners, one transformational company, and a string of failures in solar manufacturing and batteries, after which the industry went back to the internet, which paid better. So for most of two decades the engine of innovation was not laboratory breakthroughs or startups but economies of scale and learning curves, driven by large corporations iterating on existing products, and above all by the Chinese state, whose playbook he summarizes as raising manufacturing scale enormously while iterating just enough with each new factory to keep performance improving. The result is that solar and batteries now work, are reasonably affordable and are ready to deploy at very large scale, and he treats it as an encouraging milestone that the biggest remaining questions about them are geopolitical rather than techno-economic. He puts wind turbines, heat pumps and electric motors in the same category, and the grid and nuclear fission in an adjacent one where the technology works well enough and the constraints are policy and regulation.
That is not an argument that nothing more is needed, and he says so directly. Mature technologies still face headwinds, from the growing pains of solar and wind in key markets to the winter peak demand problem heat pumps will eventually run into, and some of the largest gaps are simply not addressable with what exists: no combination of panels and batteries decarbonizes shipping or aviation. Which is what made the last five years’ surge of venture capital back into deep climate tech worth having. He does not claim to know why it happened and offers four suspicions rather than causes: investors looking for something after the internet, a wave of corporate carbon commitments that implied a market for more ambitious technology, an unusual concentration of talented founders, and a government research program launched in 2009 whose seeds matured all at once. The result he describes as a cambrian explosion of options, of which a small fraction are now emerging as leaders with attractive costs, validation at modest scale and teams that have executed.
The pivot is that the only way to learn how those leaders behave at scale is to build them at scale, and because a learning curve needs more than one unit, what they need financed is not one plant but the first few. That stage is where the money stops. The pitch to investors combines technology scale-up risk with infrastructure returns, which he credits a colleague for framing, and the capital intensity is such that most funds cannot assemble a portfolio diverse enough to carry the exposure to any single project. He says plainly that nobody has cracked this, himself included, and offers two predictions instead of a solution: the very best companies will assemble the money from government, semi-philanthropic and creative sources, and some companies that deserve a chance at scale will not get one. That second half is why he calls the same period an Age of Winnowing.
The last move is the one the title promises, and it depends on the first three. Seed-stage investment has held steady even as later-stage capital tightened, which he mostly welcomes, but he argues the conditions that justified seeding everything have gone: capital was cheap five years ago and the field was empty, whereas now capital is scarce and the field is crowded, and the biggest barriers left are the financing bottleneck, regulation, infrastructure timelines and the home-court advantages fossil fuel holds in some sectors, none of which a better device addresses. Worse, he says the record shows his own community tends to overestimate new inventions and underestimate how far learning curves will take the ones already deployed. He scopes this carefully, twice: he does not want to discourage entrepreneurs, and backing new technology is his own job, so the claim is that the bar has risen rather than that it should be closed. His nuclear example shows the cost of getting it wrong, since he thinks the sheer number of competing reactor designs is itself an obstacle to governments and industry converging on a build program, and that picking very few designs and building five to ten in quick succession would do more. His test for what clears the bar has three forms: fundamentals several times better than the incumbent, an application the incumbent cannot serve at all, or a much better integrated product built on a foundational technology that is itself still improving.
04What you need to know first
- First-of-a-kind, and first-few-of-a-kind
- The first commercial-scale plant a new technology builds, and the handful after it. The post expands both acronyms itself, and the reason for the second is the whole argument: one plant proves the technology works, but only a series produces a cost curve.
- Learning curve
- The tendency of costs to fall as more units get built. It is the force he credits with most of the last two decades’ progress and the one he thinks new entrants underrate.
- Cost entitlement
- The floor cost a technology’s underlying physics and materials would allow at scale, as distinct from what it costs today. His threshold test is stated in these terms.
- The Better Mousetrap Fallacy
- His own coinage for assuming that a stubborn problem must have a better device waiting to solve it.
05Details worth keeping
- He dates the sector to Vestas acquiring NEG Micon in 2004, amid the first real spate of climate tech acquisitions, and notes the phrase “climate tech” is barely five years old.
- The Clean Tech 1.0 winners he names are Nest, Sunrun and Enphase as modest ones, and Tesla as the only transformational one.
- He credits a government program he refers to only as ARPA-e, launched in 2009 and not spelled out anywhere in the post, as the most effective government program of his lifetime.
- Breakthrough Energy has an entire program aimed at the financing gap, which he offers as evidence that the problem is widely recognized and not that it is solved.
- His examples of integrated products that beat the component makers are Ford, Apple, Nintendo and Tesla putting laptop batteries in a car.
- The three worked examples of a worthwhile new technology are all his firm’s investments: a metal-air battery for multi-day storage, a system storing energy as ultra-hot bricks that can discharge as industrial heat rather than electricity, and a company packaging lithium-ion cells into modular grid storage products.
- One figure carries a claim the prose does not: he says the world’s largest asset manager made a bold pronouncement about the sector at the market’s peak, and the pronouncement itself appears only in an uncaptioned image, so this note cannot report it.
- The post is the second of three in a series, with the next one on software.
06Claims worth citing
All figures as stated on 2024-10-03. The financing conditions described are of their moment, and the company-specific claims are an investor’s account of his own portfolio.
- The Chinese playbook applied to solar and then batteries was to increase manufacturing scale by about 1,000 times while iterating just enough with each factory to maintain steady performance improvements. Lubershane, referring to his own earlier writing
- One of his firm’s utility partners has been tracking more than eighty startups attempting to bring new fission reactor technology to market. an Energy Impact Partners utility partner, cited by Lubershane
- Units 3 and 4 at Georgia Power’s Plant Vogtle were the first two new nuclear units built in more than 40 years, and Unit 4 came in about 20% below the cost of Unit 3. the 40-year gap is Lubershane’s; the 20% figure he attributes to the Department of Energy
- To justify displacing a strong, still-improving incumbent, a challenger needs a fundamental cost entitlement at least 5 times better and preferably 10 times; a theoretical 2 times is not worth the adoption risk. Lubershane
- He puts one of his portfolio companies’ metal-air chemistry at the 10 times mark for multi-day storage, and says lithium-ion has no realistic path to it at that duration. Lubershane, on an Energy Impact Partners portfolio company
07Where it’s contested
Nobody argues back; the disagreement here is with a tendency in his own community, and the most careful passages are the ones where he limits his own claim.
- He marks the fallacy as not universal. He says explicitly that he does not want to discourage entrepreneurs from trying new things, that plenty of better mousetraps are still worth investing in, and that the conclusion is a higher bar for discernment rather than a prohibition.
- He names his own conflict before the reader can. Investing in better mousetraps is, as he puts it, his job.
- He declines to explain the thing he is describing. He says he wishes he could fully explain the return of venture capital to the sector and offers his four causes as suspicions, one of them with a question mark attached.
- He has no answer to his central problem. On financing the first few plants he says nobody has cracked the code in a scalable, sustainable way, and substitutes two predictions for a solution.
- The load-bearing assumption is about lithium-ion. The claim that challengers keep losing because they underestimate it, use outdated cost benchmarks and assume it is near the bottom of its curve is offered from a decade of personal observation rather than evidence, and the 5 to 10 times threshold that follows from it is a rule of thumb with no derivation.
- The demonstration is self-referential. The three archetypes of a worthwhile new technology are illustrated exclusively with companies his firm has backed, and he separately claims his firm avoided the mistake he attributes to the field. Both are an interested party’s assessment, stated openly.